Nobody can deny the fact that the competition in the eCommerce world is intense, and Amazon’s marketplace is no different. In fact, 70% of customers on Amazon never go past the first page of search results and 64% of clicks are garnered by the first 3 items shown in search results. These statistics are strong enough to understand that every small detail counts when it comes to optimizing your Amazon product listings.
Product images are perhaps the most significant thing that can make or break your online success. Ergo, it becomes vital for merchants to learn some tricks to come up with alluring product photos that drive sales or opt for Amazon photo editing services from a professional who knows the drill. Without further ado, let’s quickly take a look at 5 simple yet powerful tips to bring the best out of your product images.
#1 Assign Priority To Product Images
When it comes to uploading images to your Amazon product listing, you must consider assigning priority to all the images. Amazon allows you to upload nine images but only seven of them will be displayed to customers. Thus, it becomes vital that you strategically define your main product images and other supporting images. By assigning priority, you can upload all the product images in a proper sequence, which in turn, improves the customer experience and drives your product sales.
For instance, if you are selling a tiffin box, you can assign the main image as the front of the box revealing how the product exactly looks like, how many additional boxes come with the main box, what colors they come in, etc. Then, you can showcase the inner and side view of the tiffin box followed by supporting accessories like a cover. Your supporting product images can showcase a single item at a time.
#2 Always Mention The Exact Product Dimension
When it comes to product sizing, customers can be easily misguided. Always keep in mind that not all shoppers carefully read the product description to know the exact dimension of the product. Therefore, it becomes your responsibility to clearly mention the exact dimension of the product in the image itself so that customers get the right size. If possible, try to mention the size of the product using measuring units as a reference or you may also showcase the product in use to remove all vagueness on the buyer’s end.
#3 Pay Attention To Image Background
As per Amazon product image guidelines, the main image must have a pure
white background, while the background for supporting images can be of any color. A simple yet powerful way to make your product listing stand out is to choose a plain white background for dark color objects. On the contrary, if you have a white product, you can go for a dark background for better emphasis. If you don’t have a flair for background image editing, you may opt for product photo editing services from an experienced professional to make your images look outstanding.
#4 Use High-Resolution Product Images
When clicking product images, always make sure that you’re using a good quality camera with a high-resolution lens. Every product photo that you click must be of high-resolution. This will help customers to check the detailing of the product with ease and make the buying decision from your store in seconds. Apart from this, you should also pay attention to the lighting when clicking the images. Always make sure that the lighting is neither too dull nor too bright. When you keep it mediocre, you’ll get the best results.
#5 Click Pictures Using a Tripod Stand
While clicking product images, always make use of a tripod stand to avoid the chances of camera shakes resulting in blurry pictures. If you are tight on budget and don’t want to invest in a tripod stand, you can make a DIY steady surface using heavy items or books to keep your lens stable. This will help you capture sharp and crisp photos that drive sales and conversions.
With the rising competition in Amazon’s marketplace, it becomes vital for every store merchant to pay the utmost attention to their product listings. There are many ways to optimize your Amazon product listings – using high-resolution product images is one of them. If you need expert help for eCommerce photo editing, you may hire certified and experienced professionals. Connect with our experts today.