The popular social media platform TikTok acquired unpredictable growth over the last few years. Now, the internet world grabs the audience’s attention with its visual appearance. With more than 900 million active users worldwide, TikTok gathered the attention of marketers, influencers, and businesses. The incredible reach of TikTok brings out the marketing potential to grow their brands with the right strategy.
TikTok is spread over 150 countries with 72 languages and helps you to get global audiences with your creativity. According to the recent report of Social Media Examine, 15% of marketers now plan to use TikTok for marketing purposes.
The prime time for marketers is on TikTok, with so much potential. Do you know a surprise? 60% of TikTok audiences are young, having users between 16 to 25 years. When your target audiences lie under the above criteria, success will knock on your door more quickly.
Know The TikTok Stats
Before landing on TikTok’s marketing plan, know their benefits and features with the current statistics. It helps to align your brand with the perfect strategy and build awareness. Know the below statistics to get improvement in your business growth.
- The TikTok application is the sixth-largest social network
- It is the second most downloaded app with more than 2 billion downloads
- In 2019, TikTok was installed by 738 million people
- People on TikTok spend 52 minutes daily, which is nearly equal to the engagement rate on Facebook (58 minutes)
- 60% of TikTok users are female, and 40% are male
- 34% of U.S users publish videos on TikTok daily
Is TikTok Good For Brands?
The first goal of any brand is to achieve audience engagement, and that is possible on TikTok. Yes! TikTok platform contains huge active audiences willing to watch unique, fun, and creative content. When you produce short videos rich in quality and information, you can easily beat out the competition. TikTok is definitely a perfect engaging medium for brands to gain worldwide popularity among millions of audiences.
TikTok Tactics To Land Your Brand On Success
Audience engagement is the most important marketing field for brands, and this becomes possible on TikTok. Use your potential to market your brand with the following strategies and get a massive reach among global audiences.
Let’s take a look at the engaging TikTok tactics!
1. Have A Clear Goal
An obvious step that results in the most fantastic marketing strategy is to fix the right and a clear goal in your mind. The objective for each brand differs, so think about what you want to achieve by showing your online presence on TikTok. Just think of the common goals mentioned below, whether it suits your brand and fix on to it for bringing excellent content.
- Increase brand awareness
- Get more sales conversions resulting in the huge revenue
- Drive audiences to your website with higher traffic
- Create higher audience engagement
- Gain new potential followers to your account
Whatever the goals, stick to it and prepare content accordingly to catch the advantage of the TikTok platform. When your content meets your objective, audiences will automatically fall on your account, gathering popularity for your brand.
2. Follow Up The Trends
The eye on TikTok trends is a brilliant move to grab the attention of audiences. Find the latest trends by watching the For You page regularly. The FYP is like the explore page on Instagram displaying endless videos according to the user’s interest. Spend your valuable time watching the FYP to know the latest trends and prepare videos based on the trending topic to gain follower’s attention.
Become a star on TikTok by publishing trending content suitable for your niche. The best exposure for your brand comes when you align content that your audiences love to watch. So the TikTok trends on the FYP provide the best way to promote your brand.
3. Leave A Regular Content
The two essential formulae responsible for making a successful brand on TikTok is:
Developing a great marketing strategy for your brand on TikTok involves following the above two factors. Consistent content improves your brand visibility with more followers on TikTok, proving your online presence. Get your brand noticed by your target audiences by maintaining consistency in posting content.
If you want potential and loyal audiences to your brand, the content providing value to the users is essential. Meet out their needs with the perfect clips with the right determination of your audience’s interest. Also, save your time by scheduling the content, which means the video gets published automatically at your scheduled time.
4. Join Hashtag Challenges
The hashtag is the most powerful tool to reach your brand globally among broader audiences. Add a suitable and relevant hashtag on each video to get organic growth for your brand. If you can’t find an appropriate hashtag, type the keyword on the Discovery page, where you will get a list of relevant hashtags.
Another way to gain brand promotion is by participating or creating a hashtag challenge. TikTok allows you to join available challenges on the FYP or build on your own and encourage potential users to participate. Challenges are nothing but creating easy-to-do videos and asking your loyal audiences to make the same video and publish it using your branded hashtag. When more people participate, the popularity of your brand grows exponentially.
5. Promote User-Generated Content
Have you heard about the word UGC? It is content created by potential customers about your product or service. Generally, people believe in other TikTok user’s content than the branded content. After a considerable audience to your brand, build a strong relationship and encourage them to create positive content about your brand.
Posting UGC content is an excellent way to explore the care of your customers towards your product. UGC content is the lifesaver for your brand to be leading on TikTok. Also, encourage your loyal customers to create even more content by giving some rewards to them. Nothing can be more promotional for your brand than user-generated content!
6. Takeover The TikTok Advertising
Like other social media platforms like Facebook and Instagram, TikTok allows advertising your brand among your target audiences. Advertising on TikTok enables your brand to tap on a massive user base. TikTok provides five leading digital advertising to gain the attention of your target audiences.
- InFeed Native Ads
- Brand Takeover Ads
- TopView Ads
- Brand Effects Ad
- Hashtag Challenge Ads
In terms of audience’s targeting on TikTok, there are two main options:
- Interest Targeting: TikTok provides you an option to target your audiences based on their interest which is the same as Facebook ads. Then your ad will be visible to those audiences alone.
- Behavioral Targeting: Your ad appears to the audiences based on their behavior in the last two weeks.
Start investing in TikTok ads and increase the brand reach among your target audiences.
TikTok seems to be the breakthrough in the history of social media networks. Increase brand awareness by investing your time, creativity with engaging content. Get higher traffic to your website by gathering potential audiences with your perfect marketing efforts on TikTok.
Understand the value of TikTok marketing for a brand and follow the above six tactics to lead your brand to success. Become a famous brand by aligning the right marketing strategy on TikTok!