With the right strategy and execution, eCommerce can be a major driver of new business. However, launching an eCommerce site isn’t always easy. There are numerous considerations to make when choosing an eCommerce platform, as well as several challenges to overcome during implementation. If you’re thinking about launching your own eCommerce site or revamping your current site, this blog post will help you choose the best e-commerce website development company for your business. In today’s digital landscape, online stores are a great way for businesses to sell their products directly to consumers. From big brands like Macy’s and Target to small niche boutiques such as Outdoor Voices and END Clothing, more and more businesses are leveraging eCommerce as a channel for growing their customer base.
Ask these 3 questions before hiring an eCommerce development company
What is the total cost of ownership?
When you hire a development company to build your eCommerce site, you’ll want to get an idea of how much it will cost to maintain the site over time. This will include the initial build-out costs, as well as ongoing maintenance and support costs. Make sure you get a clear breakdown of all these costs from each company so you have a realistic picture of what it will cost your business to build this site.
What are the project timelines and milestones?
You don’t want to wait years for your new eCommerce site to be completed. While there will be some planning and testing that goes into launching a new eCommerce site, you’ll likely have to make some strategic decisions about when you want your site to go live. Make sure you understand the project timelines for each company so you can make the right decision about when your site goes live.
What is the client onboarding process?
Once your new eCommerce site goes live, you’ll want to get your new customers onboarded as quickly as possible. While you can always put customers on a waiting list to get on your site, getting them through the initial signup process as quickly as you can help you start seeing an ROI sooner. Make sure you understand the client onboarding process for each eCommerce development company so you can plan for how to scale your customer acquisition efforts as quickly as possible once your new site goes live.
Know your customer and product requirements
First and foremost, you’ll want to know who your customer is and what their expectations are when visiting your site. This includes knowing what devices they’re using to access your site, as well as the typical journey they go through when purchasing from your store. Knowing your customer and product requirements will help you vet eCommerce development companies better. You can ask questions like: How will your mobile-first approach help me provide a consistent experience across all devices? How will your experience-first approach help me provide a consistent experience across all devices? What is your experience with the products I sell?
Don’t skimp on user experience and design
Does your eCommerce site have a unique design and user experience? Or does it look like it was built in the early 2000s? Consumers expect a high level of design and user experience from the websites they visit. If your site looks unprofessional, outdated, or just plain weird, you’re likely losing potential customers. Make sure your e-commerce development service provider company has designers that have a proven track record of creating sites with beautiful designs and engaging user experiences. Look for companies that have a design philosophy that is consistent with the design and user experience you’d like to provide on your site.
Make sure you have the right platform
While you can technically build a store on any e-commerce platform, there are different platforms that are design to meet the needs of different industries and brands. For example, if you’re selling a very large and heavy product, you’ll want to make sure the eCommerce platform you choose allows you to enter certain details about your products. If your site is a B2B site, you’ll want to make sure the e-commerce platform you choose has the ability to create custom workflows and assign special roles like salespeople and manufacturers. Make sure you choose an eCommerce platform that is best suite for your industry and has the features and functionality you need.
Take care of security during implementation
Your customers will entrust you with their personal information, such as their names, email addresses, and credit card information. You don’t want to lose or mishandle this data, but it’s also a major regulatory and compliance concern for businesses. You need to be compliant with data protection and privacy laws, like GDPR, PCI DSS, and more. Make sure the eCommerce development company you work with has experience with compliance and data protection. Be sure they communicate with you and your IT team throughout the implementation process so you can ensure compliance and data protection are top-of-mind throughout the process. The right eCommerce platform and development company can help you scale your sales, increase your conversion rates, and turn your website visitors into customers. With the right strategy and execution, eCommerce can be a major driver of new business.